Key People

Conor Murphy is the founder and CEO of Smartr365, the UK’s largest B2B SaaS platform for mortgage intermediaries, capturing 25% of the market share since 2017. The platform integrates 65% of UK lenders and is backed by FTSE 100 companies like Legal & General and Experian. As CEO of Capricorn Financial Consultancy, London’s largest independent mortgage brokerage, Conor manages £2.5 billion in lending and oversees operations in Dubai, Singapore, Hong Kong, and Shanghai. His leadership drives innovation, streamlining mortgage processes through Smartr365’s cloud-based platform, which enhances financial decision-making for clients and advisers alike.

Bryan Kidd has been at Smartr365 since March 2023 driving operational efficiency and business growth. With over 20 years of experience, Bryan has held key roles at Legal & General, Co-op Insurance, and IBM, specialising in digital transformation, business development, and agile implementation. His expertise spans managing large-scale financial and IT programs, leading teams, and delivering impactful solutions across the mortgage, insurance and financial sectors. Based in Leeds, Bryan’s strategic leadership continues to shape Smartr365’s future in the FinTech landscape.

Ben leads the Sales and Customer Success teams through a critical growth phase. With a diverse background in founding and scaling successful B2B businesses across various sectors and regions, including Singapore and the wider APAC region, Ben brings a fresh perspective to the UK mortgage intermediary sector. Ben is committed to leveraging his extensive experience in relationship-building and strategic growth. He focuses on forging strong partnerships with major mortgage networks, clubs, key broker firms, and lenders. Ben is passionate about collaboration, aiming to deeply understand the unique needs of Smartr365’s partners to create value through effective communication and service delivery.

Bringing 20 years of experience in the financial services industry. As a Chartered Accountant (ICAEW Fellow), Luen has a strong track record of establishing internal finance functions, overseeing IFRS 9, STDF, and FINREP reporting, and managing complex financial projects. With a background as Finance Director at Capricorn Financial Consultancy, Luen has a proven track record in driving growth, implementing robust financial controls, and supporting international expansion. He also has a strong history in regulatory compliance and financial reporting from his tenure at HSBC and PwC. Luen’s diverse expertise, including property investment and leadership in fast-paced financial environments, makes him a key asset to Smartr365’s continued success.

Luke has over 20 years of experience in IT management, specialising in IT service management, operations, infrastructure, and security. He brings a wealth of expertise to Smartr365, with in-depth knowledge of information security frameworks, data structures, and cloud infrastructure, ensuring robust and scalable solutions. Before joining Smartr365, Luke held senior leadership roles, including Head of Platform Operations at Drivvn, where he led service management and platform operations initiatives, delivering scalable, efficient, and reliable services. His proven leadership in IT security and operations is crucial to ensuring seamless infrastructure management, robust security, and operational excellence at Smartr365.

Stephen Sitton leads the engineering team at Smartr365, overseeing product development and delivery. With over 25 years of experience in the tech industry, Stephen has a wealth of expertise in driving innovation and excellence in software development. Having led software teams for over 12 years, many of which were in the SaaS sector, Stephen brings a deep understanding of building scalable, high-performance solutions. He is committed to fostering a collaborative engineering culture that aligns closely with Smartr365’s strategic goals, ensuring that the company continues to deliver cutting-edge products that meet the evolving needs of its customers.

Kevin Carl began his journey at Smartr365 as a junior sales executive and quickly rose through the ranks to become Head of Sales. With over 6 years of experience in SAAS sales, Carl has played a key role in building and scaling Smartr365’s sales team from the ground up. As he transitioned into a leadership role, Carl has been instrumental in managing high-performing teams and guiding Smartr365 to its current success. We have no doubt that his commitment to understanding client needs and delivering tailored solutions has helped the company expand its user base and achieve significant revenue milestones.

Shaheena Ali has been with Smartr365 since November 2020 and now serves as our Operations and Compliance Manager. She excels in streamlining operational processes and driving continuous improvement. As part of the ISMS committee, Shaheena oversees information security standards and manages compliance with ISO27001 and GDPR. Her responsibilities include handling legal contracts, managing HR functions, and ensuring third-party vendor compliance. Shaheena’s focus on operational excellence is key to Smartr365’s success.